I just sat down and watch A Dozen Furies’ new video for The Cycle. I can’t help but watch and know that the whole thing is fake. Actually being in a video a few years ago I got to see what it’s like. I know what’s going on behind the scenes and I can picture it in my head no matter what video I’m watching.

Videos almost always have some sort of band performance in them. Of course watching it you’re brain just assumes the sound is coming from the instruments on the screen. Entirely not true! If you look at most videos you’ll see there are no instrument cables and sometimes not even an amp. The only thing making music is the drum kit. That and there’s a big PA set up that just plays the song over loudspeakers. The entire band can pretty much play whatever they want and as long as it somewhat matches up with the audio.

I’m sure most people know this, but I can’t ever watch a video now knowing what I know. And now you’re screwed too! HA!