I’m a sucker for destructive science, hence my obsession with anything Mythbusters. The other day during my daily perusing of Digg.com, I stumbled across a headline I just had to click on, “Will It Blend?” It’s a title that just screams waste of time, but you can’t help clicking on it to see the commotion yourself.
The item in question happened to be a handful of marbles. In case you were wondering, yes they did blend. Though, I it wouldn’t be a good idea to eat or inhale pulverized glass. It has the not-so-surprising potential to rip up your insides.
What was more intriguing was that this YouTube video wasn’t some dorm room experiment, it was a commercial posted by the folks at Blendtec. As it turns out, there are half a dozen of these such videos where they pit their top of the line blender (MSRP $825!) against various items such as rake handle, a meal from McDonalds, and a can of Coke, can included.
It is a clever use of YouTube for commercial purposes. While most people would balk at such a thought of voluntarily watching a commercial on YouTube, in this instance it doesn’t seem so bad. You can’t go wrong with putting things in blenders that you aren’t supposed to and seeing if they’ll blend.
And for your viewing pleasure, here is a handful of marbles being blended.
so yeah, awesomeness incarnate, and THAT is a perfect example of viral marketing, and should be sent to ad execs all over. They should have this sent as an example to the lawyers who are suing people for posting content on YouTube on how to make the site work FOR you.